


How Sponsorship Audience Alignment Can Help Target The Right Fan
The sports ecosystem provides a way for sponsor brands to align themselves with one of the world’s most passionate and energetic audiences — the sports fan. According to IEG, the top 3 reasons why brands spend money on sports sponsorships are, to increase brand...
Prove Sponsorship Effectiveness: How to FIND & CLOSE New Sponsors In Sports
Last week, Hookit launched its revolutionary new product Spontelligence, giving teams actionable data and insights via a single platform to help them through every step in their sponsorship process. Every stage of the sponsorship cycle has unique challenges and...
Masters of the Social Media Game
The Masters, one of the four majors of golf which concluded over the weekend had some surprises in store this year. Tiger Woods was in the spotlight after returning to the Masters after 3 years and Patrick Reed beat all the favorites to win the title in 2018. The...