Sports Marketing on TikTok: A Brand Marketer’s Guide

Sports Marketing on TikTok: A Brand Marketer’s Guide

Mar 8, 2021 | Insights

Leveraging Your Ambassadors On The Platform What is TikTok? It’s a social video platform that has a heavy dependence on music / sound. Content is filled with dances, challenges, lip syncing, comedy, talent videos, pranks, and more. More importantly, why should...
Improving Sponsorship Value And ROI: NBA Case Studies

Improving Sponsorship Value And ROI: NBA Case Studies

Jun 28, 2018 | Insights

Among all the sports teams, athletes, leagues and federations present on social media, none has been successful as much as the NBA. With over 7 billion interactions across its social channels, the NBA easily outranks the other big leagues in the United States. i.e,...
Social Media ROI of the 2018 FIFA World Cup

Social Media ROI of the 2018 FIFA World Cup

Jun 15, 2018 | Insights

The biggest celebration of global football, the FIFA World Cup is just kicking off. Millions will root for their national teams to win the ultimate prize — being crowned the World Cup Champions. Russia hosts the month long tournament this year, in which 32 nations,...