Sports Marketing on TikTok: A Brand Marketer’s Guide

Sports Marketing on TikTok: A Brand Marketer’s Guide

Mar 8, 2021 | Insights

Leveraging Your Ambassadors On The Platform What is TikTok? It’s a social video platform that has a heavy dependence on music / sound. Content is filled with dances, challenges, lip syncing, comedy, talent videos, pranks, and more. More importantly, why should...
2018 Year in Review: Sports Properties

2018 Year in Review: Sports Properties

Mar 21, 2019 | Insights

Social media has grown exponentially year over year and 2018 was no exception. With 44% of the total world population being avid social media users, brands and sports properties alike have found a place to reach and engage directly with their audiences. 2018 was...
Super Bowl LIII: Social Media Sponsorship Results

Super Bowl LIII: Social Media Sponsorship Results

Feb 26, 2019 | Insights

The highly anticipated Super Bowl LIII ended with the New England Patriots taking home their third title within the past five years by defeating the Los Angeles Rams. Despite the record-setting low number of points collectively scored during the game, brands and...
2018 Year in Review: Brand sponsorships by the numbers

2018 Year in Review: Brand sponsorships by the numbers

Jan 31, 2019 | Insights

NEWS FLASH… 2019 IS OUT NOW! Sports have always had the innate ability to enthrall fans worldwide, providing unadulterated entertainment, and a place to be a part of something bigger than themselves. Fans in turn, invest precious resources — their money, time...

SPORTCAL & HOOKIT: Winter Olympic Games 2018 Report

Apr 13, 2018 | Insights

PURCHASE THE FULL REPORT HERE   Social Winter Games 2018 – Overview Promotional Material Social media is a crucial communication channel for partners, federations, athletes, committees and anyone involved in a major sports event like the Winter Olympics. Sportcal...