


Metrics For Brand Sponsorship To Prove Impact Through Reporting
Now that you, the team, have successfully brought on new sponsors and optimized your content campaigns to consistently drive more value, what’s next? It’s time to know the metrics for brand sponsorship that you’re being judged on and show your impact. After...
How Sponsorship Audience Alignment Can Help Target The Right Fan
The sports ecosystem provides a way for sponsor brands to align themselves with one of the world’s most passionate and energetic audiences — the sports fan. According to IEG, the top 3 reasons why brands spend money on sports sponsorships are, to increase brand...