


Sponsorship ROI: METRICS that matter
Essential KPIs and metrics for brand marketers evaluating their sponsorship portfolio How valuable is your sponsorship spend? Now that you’ve identified the best properties to sponsor and you’ve got your sponsorship deals in place, what’s next? Our previous article...Sponsorship in esports
The era of esports isn’t just coming. It has already arrived and is here to stay. Gone are the days when video games were played between friends as a hobby and purely for fun, without any expectations of monetary gain. Esports is now being played by professional...
Motorsports: On the verge of REINVENTION
Social media is one of the major disruptors in every sport today. It has changed the way fans interact with their favorite sport entities – be it a brand or athlete or rights holder. The impact of social media has also been keenly felt in motorsports, one of the...