Whitepaper: Financial Brands in Sponsorship

Whitepaper: Financial Brands in Sponsorship

May 29, 2019 | Insights

Financial Services & Sponsorship – an overview Sports sponsorships are one of the best ways for a brand to place themselves in front of target audiences and gain brand recognition and recall. Although financial services are not an endemic sponsorship option...
Sponsorship ROI: METRICS that matter

Sponsorship ROI: METRICS that matter

Nov 14, 2018 | Insights

Essential KPIs and metrics for brand marketers evaluating their sponsorship portfolio How valuable is your sponsorship spend? Now that you’ve identified the best properties to sponsor and you’ve got your sponsorship deals in place, what’s next? Our previous article...

Sponsorship in esports

Oct 29, 2018 | Insights

The era of esports isn’t just coming. It has already arrived and is here to stay.  Gone are the days when video games were played between friends as a hobby and purely for fun, without any expectations of monetary gain. Esports is now being played by professional...
Motorsports: On the verge of REINVENTION

Motorsports: On the verge of REINVENTION

Aug 31, 2018 | Insights

Social media is one of the major disruptors in every sport today. It has changed the way fans interact with their favorite sport entities – be it a brand or athlete or rights holder. The impact of social media has also been keenly felt in motorsports, one of the...