![[SportsPro Media] Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis](https://hookit.com/wp-content/uploads/2021/03/SPM_Motorsports-YIR-Daytona-500-Feb-2021.jpg)
Feb 28, 2021 | News and Media
BlackBook official data partner Hookit analysed many of the major motorsport events and series in 2020, looking back at how sponsorship performed throughout the year. Also included is a special analysis of the 2021 Daytona 500 to kick off this year’s partnership....
![[SBJ / SBD] Social standing: U.S. athletes expand media reach](https://hookit.com/wp-content/uploads/2021/03/SBJ_Rankings-Jan-2021.png)
Jan 6, 2021 | News and Media
LeBron James added more than 26 million new social media followers in 2020, according to data from Hookit. James tops the list for most social media followers among athletes plying their trade on major team sports in America with 146.2 million total, spread across...
![[Forbes] Forbes Sports Awards 2020: Peloton, Nike And Naomi Osaka Score](https://hookit.com/wp-content/uploads/2021/03/Forbes_Sports-Awards-Dec-2020-1080x675.png)
Dec 27, 2020 | News and Media
Winners and losers in sports are often decided by who makes the best adjustments during a game or event, but 2020 required pivots on the fly off the field like never before. The NBA and the NHL created “bubbles” to finish their seasons; ESPN and other networks rushed...
![[ESPN Deportes] LeBron, Cristiano, Russell Wilson… Campeones en las canchas… y en las redes sociales](https://hookit.com/wp-content/uploads/2021/03/ESPN-Deportes_Top-Athletes-Dec-2020.png)
Dec 25, 2020 | News and Media
La aparición de las redes sociales y el uso cada vez más frecuente por parte de las estrellas deportivas catapultó la de por sí ya dilatada fama de quienes en todo el mundo son vistos como ídolos y ejemplos a seguir por los fanáticos. Instagram y Twitter son los...
![[SportsPro Media] Hookit’s Motorsport Insights | Ranking the social sponsorship performance of 2020’s series champions](https://hookit.com/wp-content/uploads/2021/03/SPM_JoanMir_Dec-2020.jpg)
Dec 4, 2020 | News and Media
Hookit, the BlackBook’s official data partner, bids to find out if the winners of Formula One, Nascar, Formula E, MotoGP and Supercross were also champions for their partners. With the 2020 motorsport season virtually at an end, Hookit analysed the...
![[SportsPro Media] Hookit’s Motorsport Insights | Ranking Nascar’s social stars from the 2020 season](https://hookit.com/wp-content/uploads/2021/03/SPM_Nascar-Nov-2020.jpg)
Nov 6, 2020 | News and Media
Hookit, the BlackBook’s official data partner, looks into the performance of Nascar, its teams and drivers during the 2020 season. As Nascar nears the end of its season with the Championship event at Phoenix Raceway, Hookit went under the hood...
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}