Jun 11, 2019 | News and Media
LeBron James and a pair of headphones changed the NBA’s relationship with fashion forever. It was 2008, and the U.S. men’s Olympic basketball team had just touched down in Shanghai. The upstart tech brand had barely launched, selling its first pair of headphones to...
Jun 10, 2019 | News and Media
Two boxers cracked the Top 10 of athletes with the most global social media interactions in May, according to sponsorship analytics and evaluation platform Hookit (watch the video on iSportconnect TV). Britain’s Anthony Joshua and Mexico’s Canelo Alvarez made the...
Jun 10, 2019 | News and Media
Paul Pogba or Christian Eriksen look set to complete Real Madrid’s summer spending… but how do they compare both on the pitch and off it? Pogba is a master on social media, a brand’s dream marketing tool and a frequent poster before and after...
Jun 7, 2019 | News and Media
The FIFA Women’s World Cup kicks off in France on Friday, when the host county takes on South Korea at 3 p.m. ET. Expectations are high for the top-ranked United States in the monthlong event. The U.S. is seeking a fourth World Cup title after victories in 1991 (the...
Jun 7, 2019 | News and Media
SportsPro’s official data partner, Hookit, lifts the lid on who is offering the most for their partners across social media ahead of the Women’s World Cup. All eyes trained on soccer for the next four weeks should be fixed upon the Fifa Women’s World Cup. In...
Jun 4, 2019 | News and Media
“So Williams tries to put money in deals where her fame and brand and platform grow the pie. As one of the better product endorsers of this century, it’s something she’s honed in ways that most musicians and actors (who turn up their noses at most product deals) have...
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}