Aug 20, 2019 | News and Media
The Hookit Promotional Effectiveness (PE) Score was used to inform the composition of SportsPro’s 2019 50 Most Marketable Athletes list. Here’s how it works. Hookit’s Promotional Effectiveness (PE) Score is an evolution of the Marketability Score the company...
Aug 20, 2019 | News and Media
Naomi Osaka has been named as the world’s most marketable athlete for 2019 by SportsPro, the leading sports business media company across print, digital and events. The rising WTA star, 21, becomes only the second female athlete to top the list after a breakthrough...
Aug 14, 2019 | News and Media
If you were asked to think of a connection between the basketball court and fashion, you would probably struggle. To be fair, we can’t see many runways featuring the shorts and vests, although basketball boots have long been a popular casual footwear choice for young...
Aug 9, 2019 | News and Media
Liz Carmouche has victories over two current UFC champions and yet still is most known for a high-profile loss. She can start to turn that perception around Saturday should she replicate her 2010 win over current UFC women’s flyweight champion Valentina Shevchenko in...
Aug 5, 2019 | News and Media
As competition mounts among players, so do opportunities for sellers to capitalize on this phenomenon through sponsorships, media, and marketing revenue opportunities. If you’re a seller, you may recognize that the opportunity is vast, but perhaps you don’t know where...
Aug 3, 2019 | News and Media
Cristiano Ronaldo’s Instagram is your typical social media account in many ways. There are family photos, vacation shots with friends, trips to the gym and selfies in the sun. But Instagram isn’t just fun and games for the global soccer icon. He has more followers—177...
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