Brands at the Tokyo 2020 Olympics – First 10 days of competition
From the Opening Ceremony on 23rd July through the second weekend of competition (1st August), over $25M in brand sponsorship value has been generated by the athletes, teams, NOCs, and governing bodies on social media. Naturally, the IOC has led the value creation,...
Making the Most of Athlete Partnerships at the Tokyo 2020 Games
Getting max sponsorship value out of every branded post The Tokyo 2020 Summer Olympic Games (in 2021) begin in 2 days. The athletes are in Tokyo and ready to compete. Your partnerships are set and your athletes have more ability to promote your brand now than in any...![Sponsorship Across European Football [INFOGRAPHIC]](https://hookit.com/wp-content/uploads/2021/07/Euro-Football-blog-header.png)
Sponsorship Across European Football [INFOGRAPHIC]
2020-2021 Season Recap Powered by Hookit Nearly a quarter of all sports fans on social media are followers of at least one entity across top European football leagues. As the Euros get to their final stages and in the middle of the summer offseason of the country...
Sponsorships In Golf: 2020-’21 Midseason Analysis
Halfway through the LPGA tour schedule and more than halfway through the PGA & European Tours, Hookit looked back on the golf season so far to analyze which brands, golfers, and tournaments came out on top across social media. To include the full season, we looked...
Sports Marketing In Outdoor & Action Sports
Action sports typically are among the most sponsor-supported sports around along with motorsports. So, which sports create the most fan engagement and sponsorship value for partners? We broke it down, sport by sport, diving into Skate, Surf, Snowboard, Ski, Climbing,...Get to Know Hookit
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