Ricky Carmichael’s Advice to the Next Generation of Pros

Nov 6, 2013 | Insights

Hookit has been checking in with some of the best, most respected riders in the world to share their advice and experiences on various topics. In the thick of the silly season for riders to line up their 2014 support, we checked in with none other than Ricky...
Sponsorship 101 for Athletes

Sponsorship 101 for Athletes

Apr 1, 2013 | Insights

First, ask yourself… 1. Do you compete in your sport or even better…dominate your events? 2. Do you shred your local scene? 3. Do you have the ability to help a company market and sell their products or services? If you answered yes to any of those...

What Companies Want from You

Mar 1, 2013 | Insights

Here at Hookit.com, we keep stressing that sponsorship is all about PROFESSIONALISM, EXPOSURE, ATTITUDE and RESULTS for most brands. Don’t just take our word for it. We asked some of the companies what they look for in athletes and teams and here’s what...

I’m Sponsored, Now What?

Feb 1, 2013 | Insights

You put together your best photos, videos and stats.  You built your profile and resume.  You applied for sponsorship with the companies you’re into.  You told companies how you’d promote them.  Then… you got sponsored. ...