Super Bowl LIII: Social Media Sponsorship Results

Super Bowl LIII: Social Media Sponsorship Results

Feb 26, 2019 | Insights

The highly anticipated Super Bowl LIII ended with the New England Patriots taking home their third title within the past five years by defeating the Los Angeles Rams. Despite the record-setting low number of points collectively scored during the game, brands and...
2018 Year in Review: Brand sponsorships by the numbers

2018 Year in Review: Brand sponsorships by the numbers

Jan 31, 2019 | Insights

NEWS FLASH… 2019 IS OUT NOW! Sports have always had the innate ability to enthrall fans worldwide, providing unadulterated entertainment, and a place to be a part of something bigger than themselves. Fans in turn, invest precious resources — their money, time...
Sponsorship ROI: METRICS that matter

Sponsorship ROI: METRICS that matter

Nov 14, 2018 | Insights

Essential KPIs and metrics for brand marketers evaluating their sponsorship portfolio How valuable is your sponsorship spend? Now that you’ve identified the best properties to sponsor and you’ve got your sponsorship deals in place, what’s next? Our previous article...
Performance-Based Sponsorships

Performance-Based Sponsorships

Nov 6, 2018 | Insights

Sponsorships have always been an important revenue source for all sports properties. They are also one of the fastest growing revenue segments in sport, with a growth rate of 4.8% and climbing. The sponsorship landscape is undergoing many changes, the most important...

Sponsorship in esports

Oct 29, 2018 | Insights

The era of esports isn’t just coming. It has already arrived and is here to stay.  Gone are the days when video games were played between friends as a hobby and purely for fun, without any expectations of monetary gain. Esports is now being played by professional...