Top Athletes in the 2019 Women’s World Cup

Top Athletes in the 2019 Women’s World Cup

Jun 13, 2019 | Insights

With the Women’s World Cup in full swing over in France, brands may look to some of the event’s biggest athletes to partner with to be brand ambassadors. Which athletes are best for which brands and their sponsorship objectives can be found in the numbers. Here we...
The Promotional Effectiveness Score: A Key Sponsorship KPI

The Promotional Effectiveness Score: A Key Sponsorship KPI

May 31, 2019 | Insights

In all, brands will spend $150B+ in 2019 on sports sponsorship and activation worldwide. (1)  Sponsorship typically accounts for ~20% of a large brand’s marketing budget, with some brands like AB InBev and Pepsi spending north of $350M each year on sponsorship...
Whitepaper: Financial Brands in Sponsorship

Whitepaper: Financial Brands in Sponsorship

May 29, 2019 | Insights

Financial Services & Sponsorship – an overview Sports sponsorships are one of the best ways for a brand to place themselves in front of target audiences and gain brand recognition and recall. Although financial services are not an endemic sponsorship option...
2018 Year in Review: Sports Properties

2018 Year in Review: Sports Properties

Mar 21, 2019 | Insights

Social media has grown exponentially year over year and 2018 was no exception. With 44% of the total world population being avid social media users, brands and sports properties alike have found a place to reach and engage directly with their audiences. 2018 was...
Scoring Sponsorships: Metrics to Maximize Brand Value

Scoring Sponsorships: Metrics to Maximize Brand Value

Mar 19, 2019 | Insights

Globally, over $46 billion is being spent on sports sponsorships and over $101 billion is spent on activating and executing those deals. This is a 20% increase over the last 5 years, back when spontech or sponsorship technology, wasn’t even a well-known term. Today,...
Brand All-Stars of the NBA

Brand All-Stars of the NBA

Mar 15, 2019 | Insights

At the informal halfway point of the 2018–19 NBA season, Team LeBron faced off against Team Giannis at the 2019 NBA All-Star game. Not only was this the gathering of the best and most iconic 26 players in the league, but also a chance to look at the competing brands...