RacerX The Word On…

Beginning in the 2017-18 season, the NBA will permit teams to feature sponsorship logos on player uniforms. The NBA won’t become walking billboards, instead the patches will measure approximately 2.5 inches by 2.5 inches. That’s neither here nor there. The Los Angeles...
The LA Lakers Deploy Hookit HVM

The LA Lakers Deploy Hookit HVM

Solana Beach, CA (August 15, 2016) – With the recent announcement that the NBA will begin permittingsponsorship logos on player uniforms in the 2017-18 season, the Los Angeles Lakers have selected Hookit, a data- driven sponsorship intelligence platform to aid in...

Hookit Has a Brand New Internship Program!

Hookit tracks, measures and values sports sponsorship and activation beyond traditional media channels to quantify value from the rapidly expanding social and digital media landscape. No other company can measure value exchanged between athletes, brands, media,...