Spontech Spotlight
Top Brands At The Masters 2021
Feature image credit: Srixon/Cleveland Golf (Wiki Commons) Hookit Event Analysis: The Masters 2021 Perhaps Golf's premier event, The Masters at Augusta National never disappoints. From Tiger's win in 2019 to a delayed, fall-foliage backdrop in 2020, to the first Japanese winner in 2021, The Masters continues to deliver for fans, athletes, and...
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Spontech Blog
SportsPro: The Masters 2019 – Who are the most marketable players on social media?
Hookit, SportsPro’s official data partner, offers its in-depth analysis on who at Augusta is doing the most for their partners.
Formula 1 Top 10 – March 2019
The 2019 Formula One World Championship season kicked off in March, with two races complete and the 1000th World Championship race coming up in China this weekend.
Top 10 PGA Players – March 2019
March sees the world of golfs attention switch to some of the largest tournaments of the year to date
San Jose Sharks Partner With Hookit To Prove Value For World-Class Corporate Partners
The playoff-bound San Jose Sharks have partnered with Hookit, the market leader in sponsorship measurement and evaluation, to optimize their promotional campaigns and report on their impact for corporate partners.
Fast Company: World Changing Ideas 2019 – All the winners, finalists, and honorable mentions
See every one we honored in this year’s World Changing Ideas Awards
Veja São Paulo: Criada na Vila Matilde, Letícia Bufoni é a nova fera do skate mundial
Criada na Zona Leste, a paulistana de 25 anos virou referência no esporte e está de olho em uma vaga na Olimpíada de 2020, em Tóquio
Spontech Podcast episode 2: Taylormade
Ryan Lauder, Director of Consumer Engagement at TaylorMade Golf, joins the Hookit Spontech Podcast this episode to chat about his 20+ year career in Sports Marketing, how he connects Sports Marketing to Product and the other aspects of Marketing at TaylorMade.
2018 Year in Review: Sports Properties
Sponsoring a winning team is nice, but does that move the needle for a brand? We dove into the data from 2018 to look at which sports leagues, teams, and athletes drive real value off the field for their partner brands.
Scoring Sponsorships: Metrics to Maximize Brand Value
Watch the panel discussion of the 2019 MIT Sloan Sports Analytics conference, featuring representatives from Hookit, NFL and top brand sponsors – New Balance, Rakuten and KORE software.