Ryan Lauder, Director of Consumer Engagement at TaylorMade Golf, joins the Hookit Spontech Podcast this episode to chat about his 20+ year career in Sports Marketing, how he connects Sports Marketing to Product and the other aspects of Marketing at TaylorMade.
He dives into:
- The importance of matching the target audience to the right content and messaging
- Investing time and energy into social platforms that receive the most ROI
- How TaylorMade determines which engagement metrics drive the most value
- Using engagement metrics to benchmark athletes and competitors for ongoing strategies