![[SBJ / SBD] Social standing: U.S. athletes expand media reach](https://hookit.com/wp-content/uploads/2021/03/SBJ_Rankings-Jan-2021.png)
Jan 6, 2021 | News and Media
LeBron James added more than 26 million new social media followers in 2020, according to data from Hookit. James tops the list for most social media followers among athletes plying their trade on major team sports in America with 146.2 million total, spread across...
![[Forbes] Forbes Sports Awards 2020: Peloton, Nike And Naomi Osaka Score](https://hookit.com/wp-content/uploads/2021/03/Forbes_Sports-Awards-Dec-2020-1080x675.png)
Dec 27, 2020 | News and Media
Winners and losers in sports are often decided by who makes the best adjustments during a game or event, but 2020 required pivots on the fly off the field like never before. The NBA and the NHL created “bubbles” to finish their seasons; ESPN and other networks rushed...
![[ESPN Deportes] LeBron, Cristiano, Russell Wilson… Campeones en las canchas… y en las redes sociales](https://hookit.com/wp-content/uploads/2021/03/ESPN-Deportes_Top-Athletes-Dec-2020.png)
Dec 25, 2020 | News and Media
La aparición de las redes sociales y el uso cada vez más frecuente por parte de las estrellas deportivas catapultó la de por sí ya dilatada fama de quienes en todo el mundo son vistos como ídolos y ejemplos a seguir por los fanáticos. Instagram y Twitter son los...
![[PinkBike] Podcast: Rich Houseman Talks About Rider Sponsorship in 2021](https://hookit.com/wp-content/uploads/2021/03/PinkBike-podcast-Jan-2021-1024x675.jpg)
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}