The State of Sports Marketing in 2021
Report: 2020 Sponsorship Year In Review Hookit’s 2020 Sponsorship Year In Review is compiled to allow marketers to benchmark their brand against other brands in their segment who are also investing in sports sponsorship as well as across industry verticals. The data...
Event Recap: Super Bowl LV
The Tampa Bay Buccaneers won Super Bowl LV on Sunday, but the Kansas City Chiefs generated more value for brand partners. The top brands promoted across the NFL during and in the lead up to the Super Bowl on social media: Nike, PepsiCo, Verizon, PepsiCo’s...
European Football: Midseason Sponsorship Update
As we approach the Champions League’s Round of 16, the second half of most major football leagues across Europe will be well under way. We invite you to download Hookit’s Football Sponsorship Report, focused on sponsorship value and effectiveness for brands invested...
Event Recap: X Games Aspen 2021
4 major sponsors of the X Games came out as the top 4 brands, with Red Bull, a major sponsor of many athletes in the event, rounding out the top 5. The X Games owned accounts drove the majority of the value (55%), but when it comes to athletes, snowboarder Anna Gasser...Get to Know Hookit
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