Living The Stream

Sep 18, 2018 | News and Media

On a sweltering afternoon in Chicago, with the bass from the closest stage at Lollapalooza booming in the background, a dozen kids cluster at a tent to watch a pale, gangly young man with neon pink hair play a video game. “It’s Ninja! It’s Ninja! He...
The rise of spontech in the motorsports industry

The rise of spontech in the motorsports industry

Sep 14, 2018 | Insights

$46B – Projected spend by brands on sports sponsorship in 2018 37% – Percentage of sponsors who have a standardized process of measuring sponsorship More than $46B is expected to be spent this year by brands on sports sponsorship, but 63% of sponsors DO...

Nike Scores on Social Media with Kaepernick Campaign

Sep 12, 2018 | News and Media

It has been described both as a “stroke of genius” and “unpatriotic” with millions taking to social media to voice their opinion on Nike’s latest campaign – fronted by NFL star Colin Kaepernick. Analysts have already recorded a 31% rise in Nike’s online sales in the...