iSportconnect, the world’s largest global private network of sport business executives, is celebrating after hosting a successful 2018 Brands Masterclass.
The exclusive invitation-only event took place today (Tuesday) at Pinsent Masons in London.
Guest speakers included Grégory Bolle, Head of Global Partnerships & Marketing at LaLigaSarah Kiefer, Director of Business Marketing – EMEA at SpotifyDaniel Rossomondo, Head of Global Media & Business Development at NBA, Lars Lamadé, Head of Sponsorship – Europe & Asia at SAPEllie Norman, Director of Marketing & Communications at Formula 1, and Kimberly Cook, Chief Revenue Officer at Hookit.
The 2018 Brands Masterclass was divided into three main panels: Embracing Transformational TechBrands & the eSports Phenomenon and Making New Deals & Making Them Work.
The event was extremely successful with attending delegates from many leading global brands, teams and federations including BT GroupITVLTAFC BarcelonaValencia CFBritish CyclingMcLarenArsenal FC and European Tour.
This article originally appeared on iSportConnect