Spontech Podcast episode 2: Taylormade

Spontech Podcast episode 2: Taylormade

Apr 4, 2019 | Podcasts

Ryan Lauder, Director of Consumer Engagement at TaylorMade Golf, joins the Hookit Spontech Podcast this episode to chat about his 20+ year career in Sports Marketing, how he connects Sports Marketing to Product and the other aspects of Marketing at TaylorMade. He...
2018 Year in Review: Sports Properties

2018 Year in Review: Sports Properties

Mar 21, 2019 | Insights

Social media has grown exponentially year over year and 2018 was no exception. With 44% of the total world population being avid social media users, brands and sports properties alike have found a place to reach and engage directly with their audiences. 2018 was...
Scoring Sponsorships: Metrics to Maximize Brand Value

Scoring Sponsorships: Metrics to Maximize Brand Value

Mar 19, 2019 | Insights

Globally, over $46 billion is being spent on sports sponsorships and over $101 billion is spent on activating and executing those deals. This is a 20% increase over the last 5 years, back when spontech or sponsorship technology, wasn’t even a well-known term. Today,...