Aug 20, 2019 | News and Media
The Hookit Promotional Effectiveness (PE) Score was used to inform the composition of SportsPro’s 2019 50 Most Marketable Athletes list. Here’s how it works. Hookit’s Promotional Effectiveness (PE) Score is an evolution of the Marketability Score the company...
Aug 20, 2019 | News and Media
Naomi Osaka has been named as the world’s most marketable athlete for 2019 by SportsPro, the leading sports business media company across print, digital and events. The rising WTA star, 21, becomes only the second female athlete to top the list after a breakthrough...
Aug 14, 2019 | News and Media
If you were asked to think of a connection between the basketball court and fashion, you would probably struggle. To be fair, we can’t see many runways featuring the shorts and vests, although basketball boots have long been a popular casual footwear choice for young...
Aug 14, 2019 | Athlete Spotlights
Top 10 NFL Players with the highest social interactions among fans NFL Season is back! It’s a beautiful time of the year. As you’re preparing your list of which players to draft for your fantasy draft team, Hookit looked into which athletes generated the most fan...
Aug 13, 2019 | Athlete Spotlights
Top 10 MLB Players with the highest social interactions among fans Every July in the baseball world ends with a flurry of trades caused by MLB’s July 31st trade deadline, the last chance for teams to make major changes to their rosters until the season ends. Trades...
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