Aug 23, 2019 | News and Media
Tennis star Naomi Osaka’s tops the chart for the “World’s 50 Most Marketable Athletes 2019,” which was released by SportsPro on Tuesday. The London-based magazine and website stated that its comprehensive list “assesses athletes from across the world according to...
Aug 21, 2019 | News and Media
A look at athlete marketing through the prism of Hookit’s PE Score reveals an alternative top ten with a social media skew. For the past two years, Hookit has played a contributing role in informing SportsPro’s 50 Most Marketable list, but while the company’s...
Aug 21, 2019 | News and Media
Ten years, more than 200 sportsmen and women, countless debates: SportsPro’s 50 Most Marketable has clearly evolved in line with broader trends. Yet, on reflection, the list tells its own story. “A snapshot of the moment and a forecast for the future” was how one...
Aug 20, 2019 | News and Media
Giannis Antetokounmpo continues to rise in the ranks of the most marketable athletes. The Milwaukee Bucks All-Star and reigning Most Valuable Player of the NBA was recently ranked No. 6 on the 2019 World’s Most Marketable Athletes list compiled by London-based...
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