Ten years, more than 200 sportsmen and women, countless debates: SportsPro’s 50 Most Marketable has clearly evolved in line with broader trends. Yet, on reflection, the list tells its own story.
“A snapshot of the moment and a forecast for the future” was how one former editor of SportsPro liked to describe it.
In essence, SportsPro’s list of the world’s 50 most marketable athletes is exactly that: an attempt to meld an athlete’s current trajectory with the sports marketing trends of the day in order to predict the commercial stars of tomorrow.
Read the full article here.