Grading Athletes – How Scorecards Can Make You A Better Sports Marketer
Brands have been using sponsored properties and individuals to promote themselves and their products for many years. These brand ambassadors are chosen to help the brand grow and expand its horizons because they are considered to have significant influence over the...
Likes Vanishing on Instagram? What This Means For Brands
Context – What’s Happening? This year, Instagram has been experimenting with hiding “Likes” in countries across the globe. The test hit the US this month, causing alarm for American influencers and brands. The major concern among brands and...
2019 NFL Thanksgiving – Most Popular Teams & Players – Infographic
Thanksgiving and football go hand-in-hand. There are three NFL matchups this year on Thanksgiving: Bears vs. Lions, Bills vs. Cowboys, and Saints vs. Falcons. The Cowboys have the most social interactions since the start of the season with 37M, and the Lions have the...
eMarketingFR: Rolex Paris Masters, quelles retombées médiatiques?
Dernier tournoi pour la course au masters de Londres, réunissant les meilleurs joueurs de l’année, le Rolex Paris Masters s’est achevé dimanche 3 novembre 2019. Kantar, spécialiste des études marketing, dévoile les retombées médiatiques de cet événement...Get to Know Hookit
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}