[Sports Business Journal] SBJ Unpacks: NFL, Union Install The Spread

The NWSL Challenge Cup heading into Sunday’s Chicago Red Stars–Houston Dash championship game has generated more than $1.1 million for brand partners, over half of which went to Procter & Gamble’s Secret brand, according to data provided to SBJ’s David Broughton by Hookit. Meanwhile, NWSL Commissioner Lisa Baird appeared on “CBS This Morning,” where she talked about what she has learned as commissioner during the pandemic. Baird: “Make sure that you come up with an end-to-end solution and that’s what we did when we designed the tournament. I talked about the health and wellness of the players and we spent a lot of time with our doctors doing that.”

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