What we learned about Sponsorships at Leaders Week New York

What we learned about Sponsorships at Leaders Week New York

Jun 8, 2018 | Insights

“Those are legacy [sponsorship] models that were created on a consumer behavior that is no longer there. We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution.” — Joao Chueiri, vice president of Consumer Connections at...
Congratulations on the Social Media Gold!

Congratulations on the Social Media Gold!

Mar 16, 2018 | Insights

The Olympics — the pinnacle of sport for athletes worldwide, where hard work and perseverance turn to well-deserved gold, a major sporting stage where countries compete for top honors, and a unique marketing platform where sponsors reach their global audience and reap...