Sponsorships In Golf: 2020-’21 Midseason Analysis

Sponsorships In Golf: 2020-’21 Midseason Analysis

Jun 1, 2021 | Insights

Halfway through the LPGA tour schedule and more than halfway through the PGA & European Tours, Hookit looked back on the golf season so far to analyze which brands, golfers, and tournaments came out on top across social media. To include the full season, we looked...
Top Brands At The Masters 2021

Top Brands At The Masters 2021

Apr 22, 2021 | Athlete Spotlights

Feature image credit: Srixon/Cleveland Golf (Wiki Commons) Hookit Event Analysis: The Masters 2021 Perhaps Golf’s premier event, The Masters at Augusta National never disappoints. From Tiger’s win in 2019 to a delayed, fall-foliage backdrop in 2020, to the...
Event Recap: PGA’s Players Championship 2021

Event Recap: PGA’s Players Championship 2021

Mar 19, 2021 | Athlete Spotlights

At last weekend’s PGA Tour Players Championship, the top 5 brands by sponsorship value were all endemic brands, with Titleist taking the top spot, in part due to partner Justin Thomas pulling out the win.     Interested in knowing the sponsorship value...
Sponsorships at the US Open 2018

Sponsorships at the US Open 2018

Sep 27, 2018 | Insights

The final major of the year in tennis, the 2018 US Open wrapped up this month, providing fans with many memorable moments. Rising tennis star Naomi Osaka won her first grand slam title and became the first player from Japan to win a major tennis tournament, Novak...
Masters of the Social Media Game

Masters of the Social Media Game

Apr 15, 2018 | Insights

The Masters, one of the four majors of golf which concluded over the weekend had some surprises in store this year. Tiger Woods was in the spotlight after returning to the Masters after 3 years and Patrick Reed beat all the favorites to win the title in 2018. The...