Formula 1 Midseason Social Media & Sponsorship Report

Formula 1 Midseason Social Media & Sponsorship Report

Aug 19, 2021 | Insights

SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming from every corner of the world, social...
Event Recap: F1’s Monaco Grand Prix 2021

Event Recap: F1’s Monaco Grand Prix 2021

May 28, 2021 | Athlete Spotlights

Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit focused on the value that these organizations and...