Among all the sports teams, athletes, leagues and federations present on social media, none has been successful as much as the NBA. With over 7 billion interactions across its social channels, the NBA easily outranks the other big leagues in the United States. i.e,...
The biggest celebration of global football, the FIFA World Cup is just kicking off. Millions will root for their national teams to win the ultimate prize — being crowned the World Cup Champions. Russia hosts the month long tournament this year, in which 32 nations,...
“Those are legacy [sponsorship] models that were created on a consumer behavior that is no longer there. We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution.” — Joao Chueiri, vice president of Consumer Connections at...
Now that you, the team, have successfully brought on new sponsors and optimized your content campaigns to consistently drive more value, what’s next? It’s time to know the metrics for brand sponsorship that you’re being judged on and show your impact. After...
The sports ecosystem provides a way for sponsor brands to align themselves with one of the world’s most passionate and energetic audiences — the sports fan. According to IEG, the top 3 reasons why brands spend money on sports sponsorships are, to increase brand...
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