2021 Brands On The Rise (Full List)

2021 Brands On The Rise (Full List)

Mar 8, 2021 | Insights

The State of Sports Marketing Entering 2021 Despite the pandemic, sports properties were still able to drive $7.9B in sponsorship value for brand partners through their social media channels. Though total posts by sports entities and the interactions on those posts...
How Brands Can Use Data During Sponsorship Negotiations

How Brands Can Use Data During Sponsorship Negotiations

Jun 22, 2020 | Insights

How Spontech Can Help You When Renewing Contracts The last several years have brought a lot of changes to the sponsorship world. Of these changes is the move to more effectively reach target audiences with partners through social media. Social has become the #1 way...
Whitepaper: Financial Brands in Sponsorship

Whitepaper: Financial Brands in Sponsorship

May 29, 2019 | Insights

Financial Services & Sponsorship – an overview Sports sponsorships are one of the best ways for a brand to place themselves in front of target audiences and gain brand recognition and recall. Although financial services are not an endemic sponsorship option...
Spontech Podcast Episode 3: New Balance

Spontech Podcast Episode 3: New Balance

May 20, 2019 | Podcasts

Listen to Ian Fitzpatrick, head of global content and digital marketing at New Balance, talk about which aspects of marketing New Balance focuses on and how this company stays true to its values in the ever changing world of marketing. Ian also touches on: The...