Sponsorships In Golf: 2020-’21 Midseason Analysis

Sponsorships In Golf: 2020-’21 Midseason Analysis

Jun 1, 2021 | Insights

Halfway through the LPGA tour schedule and more than halfway through the PGA & European Tours, Hookit looked back on the golf season so far to analyze which brands, golfers, and tournaments came out on top across social media. To include the full season, we looked...
Event Recap: PGA’s Players Championship 2021

Event Recap: PGA’s Players Championship 2021

Mar 19, 2021 | Athlete Spotlights

At last weekend’s PGA Tour Players Championship, the top 5 brands by sponsorship value were all endemic brands, with Titleist taking the top spot, in part due to partner Justin Thomas pulling out the win.     Interested in knowing the sponsorship value...
2021 Brands On The Rise (Full List)

2021 Brands On The Rise (Full List)

Mar 8, 2021 | Insights

The State of Sports Marketing Entering 2021 Despite the pandemic, sports properties were still able to drive $7.9B in sponsorship value for brand partners through their social media channels. Though total posts by sports entities and the interactions on those posts...