Listen: Using Sponsorship Technology to Improve Value

Audio alert! We’ve taken the highlights from Hookit CEO Scott Tilton’s appearance at SportTechie NEXT and clipped them into a 15 minute breakdown of best practices in sponsorship. Some of the questions that he addresses around sponsorship technology and the future of driving brand value through sports are:

• What is Hookit?
• Why does engagement on social & digital media matter?
• Case Study: How Team Canada drove new revenue through targeted social campaigns for sponsors during the 2018 Olympics
• Which social media channels are the most effective?
• Are there social media best practices that apply across all properties or brands?
• Focusing on brands and performance-based sponsorship — what’s next for sponsorships?
• How much does performance on the field matter?
• Esports: should brands think of this in the same way as traditional sports?