Podcast: Modern Approaches to Sports Sponsorship

Hookit Director of Marketing, Roger A. Breum, joins Dr. Kenneth Cortsen from UCN & USF to talk about new trends and tendencies in sports sponsorship, including:

• how digitization blends in with traditional approaches
• leveraging data to gain better insights in terms of sponsorship measurement
• intangible and tangible elements of sponsorship
• the characteristics of good activation
• important aspects to consider in an international sponsorship context

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