As the Africa Cup of Nations in Egypt enters its second week, lots of buzz is being generated on social media platforms by the tournament.
Fans cannot get enough of the action and are turning to their second screens to share the excitement and the controversies with their networks. Sponsors are also plugging in to generate important mileage through their affiliation with the championship. Title sponsors, Total have been working to ensure that the official hashtag bearing their name is promoted across different channels.
The growth of African football has thrown up global superstars that are drawing attention to the competition. Alongside their fame, they bring in their social media clout to shape the narratives during the championship, something that is important for their partner brands. US-based sponsorship analytics company, Hookit, has made available its list of the most marketable African footballers on social media to CampsBay Media.