SportsPro: World’s 50 Most Marketable Athletes 2019

Naomi Osaka has been named as the world’s most marketable athlete for 2019 by SportsPro, the leading sports business media company across print, digital and events.

The rising WTA star, 21, becomes only the second female athlete to top the list after a breakthrough year in which she won two Grand Slam singles titles and ascended to number one in the world for the first time.

Now in its tenth year, SportsPro’s list assesses athletes from across the world according to their marketing potential over the coming three-year period, taking into account criteria such as age, home market, crossover appeal, charisma and willingness to be marketed.

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