[SportsPro Media] Hookit’s Social Report | 2020, Part Two – How did the series, teams and brands perform?

Hookit, the Black Book’s official data partner, reveals who in motorsport was winning on social during the months of March and April, when racing was predominantly on hold.

The social media teams of various motorsports were gearing up for new seasons when on-track racing was brought to a shuddering halt due to the coronavirus pandemic. When that happened, keeping up engagement across platforms such as Instagram, Twitter and Facebook became all the more important.

Hookit, the Black Book‘s official data partner, has sifted through the data from 1st March to 30th April to produce some insights around who has been winning on social even while physical events have been on hold. Below is a bitesize breakdown.

Read the full article here: https://www.sportspromedia.com/opinion/hookit-social-report-2020-part-two-f1-nascar-mercedes-joe-gibbs-racing