In a data study of the early months of 2020, Hookit, the BlackBook’s official data partner, reveal who in motorsport was winning on social.
When the motorsport industry was still whirring its way into life during the first two months of the year, the various social teams from across the ecosphere were already busy producing content.
In a snapshot of a simpler time, Hookit has sifted through the data from 1st January and 20th February to produce some insights around who is winning on social. Below is a bitesize breakdown.
Read the full article here: https://www.sportspromedia.com/opinion/hookit-social-report-2020-part-one-f1-nascar-ferrari-mclaren-mercedes