[SportsPro Media] Hookit’s Motorsport Insights | Ranking the social sponsorship performance of 2020’s series champions

Hookit, the BlackBook’s official data partner, bids to find out if the winners of Formula One, Nascar, Formula E, MotoGP and Supercross were also champions for their partners.

With the 2020 motorsport season virtually at an end, Hookit analysed the winning drivers in each of the world’s leading series for this month’s data deep dive.

Of course, the winners of Formula One, Nascar, Formula E, MotoGP and Supercross are unlikely to ever race directly. However, what is more comparable is tracking their performance off the track for their sponsors.

Read the full article here.