[SportsPro Media] Hookit’s Motorsport Insights | Ranking Nascar’s social stars from the 2020 season

Hookit, the BlackBook’s official data partner, looks into the performance of Nascar, its teams and drivers during the 2020 season.

As Nascar nears the end of its season with the Championship event at Phoenix Raceway, Hookit went under the hood of the US stock car racing series, its teams and drivers for this month’s data deep dive.

The data analysts looked at social accounts across all platforms from 37 drivers, 19 teams, and the series itself. Below are the findings.

Read the full article here.