SportsPro: A decade of 50MM: How the list, and athlete marketing, has evolved

Ten years, more than 200 sportsmen and women, countless debates: SportsPro’s 50 Most Marketable has clearly evolved in line with broader trends. Yet, on reflection, the list tells its own story.

“A snapshot of the moment and a forecast for the future” was how one former editor of SportsPro liked to describe it.

In essence, SportsPro’s list of the world’s 50 most marketable athletes is exactly that: an attempt to meld an athlete’s current trajectory with the sports marketing trends of the day in order to predict the commercial stars of tomorrow.

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