Sports Illustrated: Much Ado About JuJu

Younger than many of the players just drafted, the Steelers’ JuJu Smith-Schuster is already an accomplished NFL receiver, yet that only begins to explain his outsized popularity and online fandom. When you approach each day with unbridled enthusiasm, embrace those less fortunate and make art out of life, clicks naturally follow.

“…according to the sponsorship analytics firm Hookit, only one other athlete under 25, French soccer star Kylian Mbappé, garnered more global social media interactions during the 2018 NFL season than Smith-Schuster’s 29 million.”

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