[Sports Business Journal] SBJ Unpacks: NBA Return Gives TNT Boost Over Pre-COVID Viewership

From the beginning of the NBA bubble on July 7 through July 28, the league, teams and players generated $63 million for 53 brand partners, which include all the jersey sponsors, many top league sponsors, and a handful of athlete sponsors, according to data provided to SBJ’s David Broughton by Hookit. Approximately $22 million of that value was generated for Nike and $40 million (64%) of the total value was generated on Instagram. Meanwhile, the NWSL, teams and its players athletes generated over $1.8 million for the 20 corporate partners over the Challenge Cup. Secret ($670k) and Nike ($640k) accounted for 70% of that total value.

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