Riders Tracked
New Fans
Fan Interactions

In November, Hookit tracked 130 BMX riders and their social media reach. Together they generated 7.7M fan interactions and garnered 347K new fans. Almost 60% of the new followers originated from Instagram, while 36.4% came from Facebook and only 4% from Twitter.

Taking the top spot this month, Aaron Ross gained 16K new fans and reached a total of 651K fans. Ross generated 846K total fan interactions in November. Filling out the Top 10 Total Fan Interactions are riders representing 6 different countries.

Joel Bondu’s fan base saw the greatest growth with a total increase of 20.6%.

Reigning on Instagram, Harry Main and Stevie Churchill come in the top spots for Most Popular Photos.

The top tweet mentioning a BMX rider came from skateboarder Ryan Sheckler, mentioned Brett Banasiewicz and reached over 2.5M fans.