Japan Times: SportsPro names Naomi Osaka the world’s most marketable athlete for 2019

Tennis star Naomi Osaka’s tops the chart for the “World’s 50 Most Marketable Athletes 2019,” which was released by SportsPro on Tuesday.

The London-based magazine and website stated that its comprehensive list “assesses athletes from across the world according to their marketing potential over the coming three-year period, taking into account criteria such as age, home market, crossover appeal, charisma and willingness to be marketed.”

An article on sportspromedia.com also reported: “For the second year running, the list has been informed by social media analytics and insights provided by Hookit, SportsPro’s official data partner, whose Promotional Effectiveness (PE) Score aims to evaluate how effective a promoter an athlete is on social media, regardless of their follower count.”

Read full article here.