Today NBA star James Harden accepted a 13-year, $200 million offer from adidas. He was previously signed with Nike.

In a statement regarding Harden’s value, adidas spokesman Michael Ehrlich said “His connection with fans is unparalleled and unprecedented and he can take the game, our brand and the industry to new heights.

As one element of his overall value, Hookit tracked James Harden on social and digital media to see how he stacked up against his peers across a variety of data points including total followers, new followers, fan engagement and consumer interest via Google searches.