Pedialyte has been a staple for parents looking to hydrate their sick children since it launched in the 1960s. It was first distributed in hospitals and later became available over the counter as the most recommended brand for rehydration by doctors and pharmacists.

In addition, marketing efforts will target social media channels, where Beckham is also a star. His 13.6 million Instagram followers are more than twice as many as any other NFL player. His engagement rates on social are also sky high. Beckham’s 66 million interactions (likes, comments or shares) on his social accounts during the first half of 2019 are by far the highest in football and among the top 15 for all athletes, a list that is dominated by global soccer stars, plus LeBron James and Conor McGregor, according to analytics firm Hookit.

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