Axios: Soccer stars score big with Instagram

Soccer stars and their social media influence

Twitter, Instagram and Facebook followers and interactions as of November 2019, in millions

Portuguese soccer star Cristiano Ronaldo is the highest paid athlete on Instagram, according to a study by analytics company HooperHQ, raking in more than twice what he earns from his contract with Juventus.

The big picture: The power of social media not only highlights soccer’s global reach, but also provides top athletes with another revenue stream in a sport where a single injury can end a career. In 2019, 49 sponsored Instagram posts earned Ronaldo $47.8 million, about $14.7 million more than he’s paid by Juventus.

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