Hookit tracked the social, digital and race activity of all the 2015 Lucas Oil Pro Motocross Outdoors Series racers to determine who took the prize in terms of fan engagement, digital popularity and market share.

Coming out on top was Ken Roczen with 3.6M interactions throughout the season. The report also examines how Ken Roczen, Ryan Dungey, Justin Barcia and James Stewart all compare on social media and in search volume on the web. In addition to social and digital media data the report also examines the bike manufacturer market share throughout the series by class, wins and podiums.