Sponsorship Across European Football [INFOGRAPHIC]

2020-2021 Season Recap Powered by Hookit

Nearly a quarter of all sports fans on social media are followers of at least one entity across top European football leagues. As the Euros get to their final stages and in the middle of the summer offseason of the country leagues, Hookit looked at 6 of the top European football leagues, the teams and players within them, and the UEFA Champions League. Here’s what was included:

All players, teams, and main league accounts within the:

• English Premier League
• La Liga
• Serie A
• Bundesliga
• Ligue 1
• Liga NOS (Portuguese Primeira Liga)

The analysis also included UEFA Champions League main accounts. The reason these 6 leagues were selected is that the final 16 teams in the Champions League came from these 6 leagues. Other teams and players in the Champions League from outside of these 6 leagues were not included in the analysis.

Looking back at the 2020-2021 season across these leagues, here’s what the report found:

• The best on the field perform well on social as well: UEFA Champions League led all leagues in terms of social engagement and value generated for sponsors
• Value comes from the teams: Over 50% of the sponsorship value generated for brands came from the teams in these leagues
• All types of sponsors see value: Among the top 25 brands, 3 kit sponsors received $496M AAV, 9 shirt sponsors received $526M AAV, and 10 league sponsors received $612M AAV. 

From the analysis, we put together a full infographic including:

• Social Media Highlights
• Leagues Comparison
• Sponsorship Value including Top Industries & Sponsor Type breakouts
• Top Branded Posts of the Season
• Other Notable Stats