Solana Beach, Calif. – July 9, 2014 – VonZipper calls upon San Diego based Hookit to track, monitor, quantify and rank its surf, snow, moto and wake athletes’ exposure and activity in social media through a custom index dashboard created just for VonZipper.

Hookit takes the guesswork out of the equation. With the most powerful and comprehensive platform to both manage and maximize the value of athletes and sports marketing programs, Hookit’s proprietary platform tracks 15M pieces of data every day from hundreds of verified sources to track and compare athletes based on their fan base and exposure in social media.

“VonZipper athletes and ambassadors are notably gregarious social butterflies casting huge power and influence on our consumers through their social platforms,” said Greg ‘GT’ Tomlinson, President of VonZipper. “Naturally, we called upon Hookit and their proprietary software to better understand and assess the performance of our VonZipper guys and gals in the digital world. The Hookit platform has definitely become a clutch component of our current marketing strategy and really supports our decision making with measurable analytics, versus the ol’ gut check of yesteryear.”

“VonZipper was founded on progressive, forward thinking and constantly challenging the status quo, so stepping up as early adopters to our athlete analysis is not the least bit surprising” said Marc Fiore, Hookit Vice President of Sales and Marketing. “To partner with them is great because they have long understood the importance and power of their athletes and ambassadors – we are simply providing new tools to help them capitalize on athlete influence and investment.

For more information contact Kim Dresser. Connect at,,,

About Hookit

Hookit is a digitally connected platform of tools and services created to support and connect athletes, brands and sports. Nearly 1M athletes worldwide use Hookit to track their progression, promote themselves, build their personal brand, and earn deals from their favorite brands. The newly launched Hookit Score essentially measures the value of any athlete at any level. Updated daily scores range from 1-10,000, and are based on athletes’ commitment, performance and reach in their sport.

Brand partners are provided with powerful tools to discover, manage and reward amateur and professional athletes who actively support their brand. For more information visit

About VonZipper

VonZipper is in the business of promoting lifestyle and personality in the form of quality sunglasses, goggles, soft goods and accessories. Our message is a positive manifesto to the alternative mindset, where it is your God given right to scream your individuality at the top of your lungs. With our unique mix of products, advertising, personalities and relationships, we are here to spread the gospel of the good life.